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How designer beach clubs became the season’s must-have accessory

Explore some of the most coveted destinations where the world's best designer brands have taken over for the summer


Immerse yourself in a world where luxury fashion meets the sun-drenched shores, as we explore the captivating phenomenon of designer brands taking over some of our favourite beach clubs and resorts. It seems in 2023, these coastal retreats have been cloaked in the world’s best designers with the whose-who in fashion vying for a lounger on the shoreline.

Picture yourself lounging by the azure waters, surrounded by chic design, and enveloped in an ambiance crafted by the industry’s leading fashion houses. From exclusive collaborations to curated collections, designer brands have meticulously curated beach club experiences that seamlessly integrate their iconic aesthetics into the coastal landscapes. These partnerships celebrate the marriage of high fashion and beach culture, redefining the concept of luxury travel and offering guests an immersive journey through the world of fashion.

From the glamorous shores of Saint-Tropez to the exotic beaches of Huangcuo, these designer beach clubs have brought their unique styles and signature aesthetics to create unforgettable experiences for discerning travellers.

Gucci at Loulou Ramatuelle

Gucci at Loulou Ramatuelle, France

Nestled on the stunning coastline of Ramatuelle in the French Riviera, the Gucci at Loulou Ramatuelle has captured the essence of sophistication and elegance. This collaboration between Gucci and the renowned beach club creates an unparalleled ambiance where chic design meets laid-back beach vibes. The fusion of Gucci’s minimalist aesthetic with Loulou Ramatuelle’s stunning coastal backdrop provides guests with a truly unique and unforgettable experience.

Address: Plage de Pampelonne, 1080 Chem. des Tamaris, 83350 Ramatuelle, France

Louis Vuitton at Huangcuo Beach

Louis Vuitton at Huangcuo Beach, China

Nestled on the iconic Huangcuo Beach in Xiamen, the limited-time Louis Vuitton summer collection take-over sells summer limited products such as ready-to-wear, shoes and accessories. The design is inspired by the unique tile texture printing, with blue, nude and pink as the main colours, presenting a fresh summer style. There is a limited-time bookstore and special dining experience, inviting visitors to feel the summer sea breeze and experience the Louis Vuitton lifestyle.

Address: Huangcuo Beach on Xiamen Island, China

Dior at Shellona Saint-Tropez

Dior at Shellona Saint-Tropez, France

Saint-Tropez, the epitome of luxury and glamour, welcomes the exquisite collaboration between Dior and Shellona beach club. This partnership showcases Dior’s timeless elegance amidst the vibrant beach scene. From stunning swimwear to accessories, the DIOR X SHELLONA SAINT-TROPEZ collection is a celebration of the brand’s iconic style, enticing fashion-forward beachgoers to indulge in the epitome of luxury.

Address: 842 Chem. des Tamaris, 83350 Ramatuelle, France

Fendi at Puente Romano

Fendi at Puente Romano, Spain

Marbella’s Puente Romano Beach Resort has become the playground for fashion enthusiasts with the arrival of Fendi. The renowned Italian fashion house has curated a unique beach experience, blending its innovative designs with the resort’s stunning Mediterranean backdrop. From exclusive swimwear to luxurious beach accessories, Fendi at Puente Romano Beach Resort offers a seamless fusion of high fashion and coastal charm.

Address: Bulevar Principe Alfonso von Hohenlohe, s/n, 29602 Marbella, Málaga, Spain

Missoni at One&Only Resort

Missoni at One&Only Resort, Maldives

In a collaboration that merges colourful patterns with seaside luxury, Missoni and the One&Only Resort have created an immersive experience in tropical paradise. Set against breath-taking beachfront scenery, the vibrant designs of Missoni come to life, enveloping guests in a world of captivating aesthetics. From stylish beachwear to carefully curated interiors, the Missoni X One&Only Resort collaboration is a testament to the brand’s rich heritage and distinctive style.

Address: Reethi Rah, North Malé Atoll, Malé 08440, Maldives

Dolce & Gabbana at Casa Amor

Dolce & Gabbana at San Domenico Palace, Italy

Dolce & Gabbana found the eastern coast of Sicily to be the perfect setting for their signature Blu Mediterraneo pattern, which was used to decorate the beach club at San Domenico Palace. The resort, decorated in blue and white, offers a lovely atmosphere for the summer of 2023 to immerse in and enjoy a vacation against the backdrop of the evocative east coast, with the incredible view of Mount Etna and an infinity pool off the cliff.

Address: Piazza S. Domenico de Guzman, 5, 98039 Taormina ME, Italy

Loro Piana at La Réserve à la Plage

Loro Piana at La Réserve à la Plage, France

Nestled along the pristine shores of the French Riviera, La Réserve à la Plage has become an exclusive destination for luxury travelers seeking tranquility and refinement. The collaboration between Loro Piana and this beach club offers a seamless blend of sophistication and comfort. Loro Piana’s luxurious fabrics and timeless designs complement the elegant beachside atmosphere, providing a haven of relaxation and style.

Address: Chem. de l’EPI, 83350 Ramatuelle, France

Jacquemus at Indie Beach

Jacquemus at Indie Beach, France

Indie Beach, a coastal paradise renowned for its bohemian charm, has teamed up with the avant-garde fashion brand Jacquemus. This collaboration celebrates the intersection of contemporary fashion and beach culture. Jacquemus brings its unique and daring designs to Indie Beach, transforming it into a playground of artistic expression. From unconventional swimwear to colourful accessories, guests can immerse themselves in Jacquemus’ audacious vision while enjoying the sun-soaked shores.

Address: Rte de Bonne Terrasse, 83350 Ramatuelle, France

Valentino at Palazzo Avino

Valentino at Palazzo Avino, Italy

Perched on the cliffs of the picturesque Amalfi Coast, Palazzo Avino has partnered with the iconic fashion house, Valentino, to create an unforgettable luxury beach experience. The collaboration between these two titans of style exudes elegance and sophistication. Guests can indulge in Valentino’s refined aesthetic while basking in the breath-taking views of the Mediterranean Sea. From chic resort wear to exquisite accessories, the union of Valentino and Palazzo Avino promises an enchanting retreat for fashion enthusiasts looking for the best in designer beach clubs.

Address: Via San Giovanni del Toro 28. 84010 Ravello – Costiera Amalfitana. Italia

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